HOW TO BUILD AND KEEP A P.U.S.H (PROSPECTS) LISTS

MARKETING AND SELLING TIPS!!

(For Your Business...)

HOW TO BUILD AND KEEP A P.U.S.H (PROSPECTS) LISTS

Among all the stages of selling, the most important one is PROSPECTING.

WHAT IS PROSPECTING?
Prospecting is the act of searching for something of value. That is, something that have value for your products and services. Something that have need(s) and at the same time have the financial strength (capacity) to pay for your product(s) and services.

Remember, it is not everybody who need your product
and service can afford to pay for it.

TYPES OF PROSPECTING

There are 3 types of Prospecting namely;

1. Cold call Prospecting:- this is one of the important ways of prospecting...by talking to somebody you are meeting for the first time on the road or in his office. I say, it's for daring Heart...

2. Referral Prospecting:- this is also an important way of getting prospects, through someone you already know. That is, through your existing clients, friends, colleagues, and families...

...remember to collect some informations about the person(s) you were referred to from referrer for easy Closing...

3. Self-lists Prospecting:- this is prospecting through the listing out the people you already knew or have contact with in life.

...check your phone contacts and your dairy and list out the names of people you know, I tell you, you will be amazed that you have much people to sell your products and service to...

Prospecting is not just for the Bank and insurance salespeople. Every organizations need it.

...Make a list including everyone you can think of who might need your product(s) or services. Don't be too selective. Think about every situation where you come across difference people.

- List out Friends
- Business Associates
- Members of Organization you belong to
- Your Church or Mosque members
- Old school Associations
- People you buy products and services from
- Your existing clients
- e.t.c

put all their names on a note book not sheet of paper, if you use computer or pad or phone that have notepad use it to record their names and all other important
information like the addresses and phone numbers, include on the list every important informations.

Note!
...get the names down even if you will need to look
for the other information like the phones and addresses in other to contact them.

Always remember to check your list daily, anytime you have a break in business from the customers you are servicing...add to the list regularly as new people
come to your life and mind...

...Once people on your list become your real prospects
(that is; once they have a need or have indicated some interest on your products) promote them to your “card file” or “prospects file” on your book or computer
or pad or phone...

...and use this file for follow-up. Then, create more activity books for your prospects to capture all the recent conversation you have with them.

Don't just wait for people to wander into your place of business. Contact them! make it your habit to reach out to potential clients...But! Don't do it in such a way that it will look as if you don't have any other place to go.

I will like to site an example of a young man who i will like to call Dave, Dave was a retired police man who decide that he wanted to start his own business
and be his own boss.

He had no experience and wasn’t even sure of what to do. For his first venture, Dave worked out a deal with a wholesaler of small appliances...Dave could get good quality products at a very attractive price.

He set up a small store and at first, he did what almost every other store owner does. Dave ran a few Social Media and Newspaper adverts and waited for customers to come in and buy...

Guess what?
No body came so, instead of sitting around waiting he created a lists of people he knew and began to call them. His pitch to them was low-key. He simply told them the truth; he had started a new business and it was going pretty slow. He wondered if they new anyone who might have a need for a small appliance.

In other words, he just asked for business surprisingly, it was a revolutionary idea! Of course it isn’t. It common sense, yet how many small store owners
do you know who do this?

Dave’s story has a happy ending as you might guess. He succeeded in his first store and went on to develop a chain of appliance stores that have earned him a handsome living.

Quote;
"The higher and Louder your voice is in the Market the More patronage"

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My name never change...
KOLADE Adeleye (Don Akkot)
Practical Marketing Trainer...

…..FFA! BUILDING PROFITABLE MARKETERS!