MARKETING AND SELLING TIPS!!
(For Your Business...)
http://goo.gl/forms/RlOoPLL7ITe2T7Bn1
INTRODUCTION
Entrepreneurs,
Investors, Business Men and Women are excited, worried dismay about separation,
a bit sad or not sure what to expect When their newly employed Marketers and
Sales people are starting to go out for marketing and selling their products
and services and most expecially their BRAND image, these feelings are all
normal for you and for your Marketers and Sales people. Here are some important
Marketing and Selling Tips and Strategies to help you and your Marketers and
Sales people close sales well in the face of OBJECTIONS and REJECTIONS from
Paying Customers and Important Prospects.
WHAT TO
EXPECT WHEN YOUR MARKETERS AND SALES PEOPLE START TO MARKET YOUR PRODUCTS AND
SERVICES
Your
Marketers and Sales people are probably
feeling happy as well as a bit nervous at the first day, or first experience of marketing and selling because of the fear of objections and rejections and oftentime scared of unknown.
feeling happy as well as a bit nervous at the first day, or first experience of marketing and selling because of the fear of objections and rejections and oftentime scared of unknown.
They might
have already market and sell a products or services before but different for
your type of products or services and feel uncomfortable about marketing and
selling your products and services, or peradventure your products and services
is your Marketers and Sales people's first marketing and selling experience.
You may
feel a mixture of fulfilment and excitement, worry and loss as your Marketers
and Sales people begin to make ways or fails to make ways in the course of
discharging their duties, particularly if you are putting all your hope in
them.
GET THEM
A MARKETING AND SELLING MENTOR (Strategic Marketing Consultant)
Your
Marketers and Sales people need to be orientated and educated about marketing
and selling process, they need to know that there are clear difference between
TELLING and SELLING. Telling is a 'story' while Selling is a 'process'. This is
needed to be ringing into their hears oftentime by their Mentor until they know,
understand, and master it.
Their
mentor must build them from scratch by putting every necessary and required knowledge
like skils to unlock paying customers and important prospects need, how and
when to trial close and close, knowledge of their products and services
benefits, how to sell benefits alone to the paying customers and important
prospects and so on.
The
Strategic Marketing and Selling Consultant must train them practically on stage
because the textbook marketing and story telling marketing are not reliable and
majority of these marketers and sales people are not from marketing background
and so, they need to be tutored practically on stage, how marketing and selling
is been done in the real world and not by reading textbook prepared stories to
them alone.
Training
Marketers and Sales people practically on stage will give them more confidence
and make them feel comfortable to market and sell their products and services with
ease because you have already strike a balance between them and the paying
customers and important prospect by showing them how to marry their products and
services' benefits with paying customers and important prospects' need, and
also how to unlock paying customers and important prospects' need practically
on stage. These are very important, and it is a big deal for your business to
growth at an increasing geometrical rate.
ENCOURAGE
YOUR MARKETERS AND SALES PEOPLE TO READ
MARKETING AND SELLING BOOKS, LISTEN TO AUDIO AND VIDEO CDs AND ATTEND MARKETING
AND SELLING SEMINARS
There are
lots of good Marketing and Selling books, audio and video CDs and Seminars out
there for marketers and sales people.
Some of the
important Marketing and Selling books are:
+ Powerful
ways to win new Customers - By Paul R. Timm PhD
+ How To
Win Customers and Keep Them For Life - By Michael LeBoeuf PhD
+ Mastering
Marketing - By Douglas Foster
+
Commonsense Direct Marketing - By Drayton Bird
+ Super
Selling! with NLP - By Russell Webster
+ Speak to
Win (How to present with power in any situation) - By Brian Tracy
+ e.t.c
ESTABLISH
WEEKLY TRAINING FOR YOUR MARKETERS AND SALES PEOPLE
Set up a weekly
training for your Marketers and Sales people to recharge them and to creat a
room for them to express what they are facing on the field and to asked them
questions about how they are handling objections and rejections and help them provide
solutions to all the objections and rejections before they continue their duty
in the next day.
By doing
this for them, they always feel recharge, confidence, skillful, and enthusiasm
in doing their job and also feel important and accept the job as a career,
because, you need to know that majority of them will not accept the job as their
career job in the first place, they are just doing it while looking for another
job they feel that they can build their career around but ones they see that it
is easy for them to market and sell well due to the periodic training you
organised for them, then, they start to rethink and feel it worth it to settle
for Marketing and Selling as a career job.
Though there
are still some of them who will never accept the job as their career job but I
tell you, 60% of them will settle for Marketing and Selling.
MAKE
SURE YOU ALWAYS MAKE OUT TIME TO COMMUNICATE WITH YOUR MARKETERS AND SALES
PEOPLE'S TRAINER OR CONSULTANT
Marketers
and Sales people get more confidence and secured when they often see their
MD/CEO come to their meeting and talk to them about how the company is doing
and the plan of the management for them and what they stand to gain when they
make a right decision to choose and continue working with their organisation,
rather than just seeing and hearing the coaxing words of their marketing and selling
coach alone all the time.
RECOGNISE
AND CELEBRATE THE ACHIEVEMENTS OF YOUR MARKETERS AND SALES PEOPLE
It is very
important to always recognise and celebrate the achievement of your Marketers
and Sales people after they dim it feet to go out and sell to meet the target
you set before them.
This will make
them to trust you and your organisation more and want to do more, also It will
make others who were taking your job with levity to rethink and change their
attitude toward their duty, and strive hard to be among the next people who are
going to be celebrated.
Am sure you
are seeing this has a fast and good ladder for you and your organisation to grow to the peak in the
industry you are operating.
PAY YOUR
MARKETERS AND SALES PEOPLE'S INCENTIVES AS AT WHEN DUE
One major
reason marketer and sales people look for alternative job or take their duties
with levity is largely because of delay in the payment of their salaries and commissions
by their employees, they tend to imagine that their work is not value important
like every other things in the company.
Let me say
this to everyone who is reading this...the most important thing in any business
after paying customers and important prospects is your Marketers and Sales
people and so, they must be manage and taking care of very well, any organisation
that want to grow at a geometric rate must take this seriously.
CONCLUSION
Anxiety and
excitement when starting something for the first time are normal, there are so
much for your marketers and sales people to learn and get used to. You might
notice that your Marketers and Sales people aren't doing well, or so excited to
go out and sell your products and services or they might even feel less excited
to do so.
Your
Marketers and Sales people might be worried about where and how to find paying
customers and important prospects for your products and services, worried about
your decision against they when they don't meet up with the given target.
This may be
affecting them psychologically and contribute largely to their inefficiency to
sell well. So, I advice that you pay a very good attention to you Sales Force.
My name never change...
KOLADE Adeleye (Don
Akkot)
Practical Marketing Trainer
...FFA! BUILDING PROFITABLE
MARKETERS FOR YOUR BUSINESS!!

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