LETTER FROM DON AKKOT – FFA
Although I feel that the word Marketing is glossy over used, to me it fits the theme of this newsletter. To me, it isinteresting that Marketing is noticed more often when it is absent and it is difficult to describe what it means to have it. We confuse Marketing with Charisma, eloquent speech, skillful debate, tough mindedness and many more.
What I have found to be more day to day marketing is helping people to take care of their Needs, problems by selling the benefits of the product(s) to them.
Marketing motivate people to buy and how to use the products and the importance of the product(s) to them and to attract more customers as in loyal customers, that is why you need your marketers to be strategic.
This has become evident to me in the Marketing business that I have participated in over the years. Just like every other person, I develop my own strategies to accomplished Marketing and sales to the End. I go to great lengths to make sure ALL EMPLOYEES ARE MARKETERS. I develop a package known as P.U.S.H (PROSPECT UNTILL SOMETHING HAPPEN).
If you are close to my facebook, twitter, linkin, blog, google+ and my website, you must have seen this package P.U.S.H (PROSPECT UNTILL SOMETHING HAPPEN) as a Marketing Solution. A lot of people have been calling and mailing me because of this package asking how does it workand how can they use it to increase their company sales. It is simple, there is nobody that can unlock a lock without being given the unlock key. So, by implication, invite us over and we will show you how easy this can be.
When you provide your marketers with the right tools to do an outstanding job, you automatically help your organization to excel. This is totally and genuinely the best thing you can do for your organization to be on the peak path way to success. Because I tell you, your marketers will be totally committed to whatever they have to do to get your products, brand, image, and company to the greatest height.
I hope this article will give you a tremendous start to a wise decision and I wish you the best. Please let us know if we can be of services to you.
KOLADE Kehinde (Don Akkot)

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